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Since then we've been able to get to know their people and watch Mozy constantly improve the product and the reseller program over time. Those things were the most important to us. "What we found right off the bat was that the Mozy pricing was right, the product worked well, and it had the best feature set when it comes to server backup. "Before we became a Mozy reseller we went through several of the online backup competitors and reviewed their products," said Dan Winterhalter at Infitech LLC ( a managed service provider (MSP) based in West Chester, OH. We're here at MSPWorld talking to MSPs about how they can introduce recurring revenue streams into their business by reselling Mozy's industry leading suite of world-class cloud services." "Since we rolled out our all-new reseller portal and new pricing for MozyPro and MozyEnterprise earlier in the year, the feedback from our resellers has been tremendous. "We've never been more focused as a company on selling Mozy through the channel than we are right now," said Darrell Gamble, Director of Channel Sales at Mozy, recognized as a CRN Channel Chief for 2012. Increasing demand from small-to-midsize businesses (SMBs) for professional-grade online data backup and access solutions has resulted in the doubling of Mozy's channel business the past three years and rapid growth in new markets including Europe and Asia. New channel-friendly pricing for MozyPro ® and MozyEnterprise ®.Lead sharing for Mozy Platinum™ resellers.New lead management tools (including opportunity registration) to help resellers grow their businesses with Mozy.The debut of fully customizable, co-branded marketing and sales materials.A revamped Reseller Program and portal 2.0 in the U.S.
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3, 2012 /PRNewswire/ - MSP WORLD - Mozy ®, the world's most trusted provider of data access and backup for consumers and businesses, today at MSPWorld is showcasing significant enhancements to its Mozy Reseller Program in 2012 including:
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is used as an abbreviation for company when it is part of the name of an organization.AUSTIN, Texas, Oct. What does co mean after a business name?Ĭo.Example of co-branding – Citibank co-branded with MTV to launch a co-branded debit card. The overall synchronization between the brand pair and the new product has to be kept in mind. The ingredient brands help each other to achieve their aims. What is co-branding give example?Ĭo branding is the utilization of two or more brands to name a new product. For example, Nestlé has a multi-brand strategy with over 2000 brands including KitKat and Nespresso. What does multi-brand mean?Ī company has a multi-brand strategy when their portfolio of products has distinct brands or names. A common example is when your favorite brand or retailer partners with a credit card company for a co-branded credit card like Bloomingdale's American Express. Or, for instance, when Nike partnered with Apple for Apple Watch Nike +. The Taco Bell/Doritos partnership detailed below is a perfect example of co-branding. An example of this is Nestlé, with a multi-brand portfolio of over 2000 different brands, including Nespresso and KitKat. What Is a Multi-Brand Strategy? Having a multi-brand strategy means having a portfolio of products with different brands or names, all owned and managed by the same company. What are examples of co-branding?Ĭo-Branding Partnership Business Examples We use co-branded logos where both brands have ownership, like a collaborative whitepaper or presentation related to our partnership. Co-branding shows a partnership between Red Hat and another company and represents an exchange of credibility between brands. When choosing a business name it should be well thought out, easy to say, and easy to spell.Ĭo-brand logos. Updated October 28, 2020: Can I use CO in my business name? Yes, if it represents the company well. Also known as a brand partnership, co-branding (or "cobranding") encompasses several different types of branding collaborations, typically involving the brands of at least two companies. Bean announced its partnership with Subaru in 2000, the fit made perfect sense.Ĭo-branding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. In 2016, Apple and Nike introduced the Apple Watch Nike+. The 6 Best Co-Branding Examples We've Ever Seen What brands are co-branded in the product?
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What is Multibranding strategy? What Is a Multi-Branding Strategy? The multi-branding strategy refers to the company's approach to introducing different brands or products within the same market segment under a different or same company name.
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